NTA — New Technologies Automation
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BPMSoft Marketing Management

A marketing automation platform for campaigns, email, omnichannel customer-journey scenarios, loyalty and end-to-end analytics—from first contact to revenue. Built on the Russian low-code BPMSoft platform.

Capabilities
#marketing#campaigns#leads
Channels
Email, SMS, push notifications, messengers, chatbots and calls
CJM
Ready templates and a journey builder
Deployment
Cloud or on-premises
Licensing
From ₽3,465 per user per month (VAT excluded)
/ Interface and video
6 materials

Without segmentation, customer journeys and end-to-end analytics, the budget goes nowhere

Mass mailings to the whole database, no link to sales, and judging efficiency by reach instead of revenue are not marketing; they are an expense. These figures come from real BPMSoft Marketing implementation cases.

Before the project, a typical company launches campaigns from different tools, does not know which channel really brings revenue, and loses up to 30% of leads between marketing and sales. After implementation, the same teams gain 15% higher lead-to-sales conversion, more frequent purchases and real ROMI for each campaign, not just email-service opens.

Violation scope
Before May 30, 2025
From May 30, 2025
Segment the audience
One email to the whole database
Behavioural segmentation and personal communication
Campaign launch
Through several separate tools
An omnichannel journey from one interface
Lead handover to sales
Excel or manual export
Automatic, with scoring and context
Revenue attribution
By reach and clicks, not money
ROMI down to source, campaign and UTM
Customer-behaviour triggers
Calendar campaigns only
A response within minutes of an action
A/B testing
Irregular or manual
Built in, with automatic winner selection
Budget control
A monthly summary report
Real-time plan-versus-actual by campaign and area

Three common gaps that drain the budget

01One message for all

A mass mailing instead of personal communication

The team sends the same email to the whole database. CTR falls, unsubscribes grow and domain reputation suffers. No behaviour triggers are configured, so the company reacts by calendar rather than to customer actions.

— Practice example —
A common pattern in retail, B2C and e-commerce

A clothing store sends new arrivals to its whole database of 200,000 addresses each week. Twelve percent open it, 1.2% click and 0.1% buy. Mailing costs ₽200,000 a month and revenue is ₽50,000. With segmentation and triggers for abandoned baskets, birthdays and inactivity, conversion rises three to five times without growing the database.

How BPMSoft Marketing Management closes it
  • 01Behavioural segmentation: different messages for active
  • 02inactive
  • 03new and loyal customers and B2B segments.Trigger campaigns react to customer actions within minutes
  • 04such as an abandoned basket
  • 05download or page visit.Ready journey templates for onboarding
  • 06trials
  • 07demos and repeat purchases are configured in days
  • 08not weeks.
02Marketing ↔ Sales

Leads are passed through Excel and get lost

Marketing brings leads through forms and campaigns. Handover to sales is a daily or weekly export. Scoring is lost, sources disappear, and sales teams call cold contacts without knowing that a customer has already viewed three pages and downloaded a presentation.

— Practice example —
Askona case: 15% higher conversion

Before one platform was introduced, marketing and sales worked in different systems. A lead from a form reached a manager after one to three days without context, so the manager started a cold conversation. With marketing and sales linked in one platform, qualified leads were passed automatically with touchpoint history and scoring, and conversion grew by 15%.

How BPMSoft Marketing Management closes it
  • 01An end-to-end lead profile with touchpoint history
  • 02source
  • 03scoring and behaviour is passed to sales as soon as the lead is qualified.Automatic rule-based routing sends a lead to the right manager in minutes
  • 04not days.With BPMSoft Sales
  • 05marketing and sales work on one platform without shadow ETL or Excel exports.
03A metric without money

Efficiency measured by reach instead of revenue

A marketing report shows reach, opens, clicks and subscribers. The CFO cannot see how this relates to revenue. The next-quarter budget is approved as before, with no optimisation of channels or campaigns.

— Practice example —
A common pattern in mid-sized and large businesses

A CMO defends a ₽50 million quarterly budget by showing five million impressions and 200,000 clicks. The CFO asks what revenue this creates, and there is no answer because attribution ends at the click. With end-to-end analytics, ROMI is calculated for every campaign and 30% of the budget can be moved from ineffective channels to working ones.

How BPMSoft Marketing Management closes it
  • 01End-to-end attribution gives ROMI by source
  • 02campaign
  • 03UTM and channel
  • 04so marketing sees its real revenue contribution.Plan-versus-actual budgets by area and campaign are visible in real time.CMO and CFO dashboards justify budgets in revenue
  • 05not reach.

From first touch to revenue in one environment

Four functional blocks for manageable marketing, from campaign planning to end-to-end revenue attribution.

01

Campaign and journey management

Ready onboarding, trial and demo templates plus an omnichannel scenario builder with customer-behaviour triggers.

02

Lead generation and qualification

Source tracking, scoring, automatic rule-based processing and handover of qualified leads to sales without manual tagging.

03

Email and omnichannel communication

Trigger and bulk campaigns, A/B testing and a visual editor. Push, SMS, messengers, chatbots and social networks in one journey.

04

Budget, ROMI and analytics

Plan-versus-actual control by area and campaign, ROMI down to source and UTM, marketing KPIs and pipeline bottleneck detection.

A marketer builds a campaign from a template in hours, not weeks

This is what launching a marketing campaign looks like after BPMSoft Marketing is adopted.

01

Segment the audience

Behavioural, demographic and status-based segmentation. Segments are built from customer profiles with up-to-date interaction history.

02

Build the customer journey

Start from a ready template or build from scratch. Channels, triggers, content and timings are in one visual builder.

03

Launch and A/B test

Run several variants in parallel. The system automatically selects the winner by conversion and moves it into the main scenario.

04

Attribute and optimise

Real-time ROMI down to source and UTM. Move budgets to working channels without waiting for a monthly report.

Nine clear results for marketing, sales and the business

Not features, but measurable outcomes for marketing, sales and leaders after BPMSoft Marketing is launched.

01 / 03

Campaign efficiency

3 results
01

Personal communication

Behavioural segmentation and trigger scenarios increase email conversion three to five times without expanding the database.

02

Ready journey templates

Onboarding, trials, demos and repeat purchases launch in days, not weeks of development.

03

Omnichannel from one environment

Email, SMS, push notifications, messengers and calls are in one journey, without switching tools.

02 / 03

A link to sales

3 results
04

Lead handover without losses

Askona case: 15% higher lead-to-sales conversion through automatic routing with context and scoring.

05

Lead-quality scoring

Predictive lead assessment before handover to sales means managers work on priorities, not in random order.

06

An end-to-end customer profile

Marketing and sales see the same touchpoint history, with no disputes about lead quality or attribution.

03 / 03

Management and analytics

3 results
07

ROMI down to source

End-to-end attribution shows which 30% of budget brings 70% of revenue. Budgets are defended in money, not reach.

08

Online budget control

Real-time plan-versus-actual by area and campaign. Reallocate budgets without waiting for a monthly report.

09

Loyalty programmes

Cosmos Hotel Group case: 7% more repeat purchases through trigger communications and personal offers.

From lead generation to retention on one platform

BPMSoft Marketing covers core marketing tasks. Start with one area where the gap is greatest and revenue growth is easiest to demonstrate.

01

Lead generation and qualification

Source tracking, lead scoring and handover to sales. Integration with website forms, landing pages and advertising accounts.

02

Onboarding and nurturing

Journey scenarios for new customers and hot but not yet ready leads. Lower CAC and a shorter sales cycle.

03

Loyalty and retention programmes

Segmentation by customer status, repeat-purchase triggers, personal offers and LTV measurement.

04

Event management

Planning, budgeting, attendee registration and ROI analysis for conferences, webinars and online events.

How the first stage starts

  1. 01

    Choose a segment and scenario

    Lead generation, onboarding or retention: choose the area with the greatest gap and clearest potential growth.

  2. 02

    Connect channels and sources

    Forms, ad accounts, telephony, messengers and email. Move the current database and templates.

  3. 03

    Build the first customer journey

    Use a ready template or build from scratch. Set triggers, timing and A/B variants. Launch in one to two weeks.

  4. 04

    Launch ROMI dashboards

    Real-time visibility of attribution, budget and conversion. Data-driven management from the first campaign.

On the same low-code platform as the whole BPMSoft product range

BPMSoft Marketing runs on one Russian low-code platform. It shares integration principles, a role model, a process designer and an extension store with every other BPMSoft solution.

01

Russian software register and import substitution

Included in the unified register of Russian software. Fully meets import-substitution requirements for regulated industries.

02

AI and predictive models

Lead scoring, churn prediction, product recommendations and content personalisation are built into the platform.

03

Open API and channels

Ready connectors for Yandex Direct, MTS Link, DaData, telephony and messengers. REST API for CRM, e-commerce and BI integration.

04

One model with sales and service

Marketing, sales and service work on one platform with a shared 360° customer profile, without shadow ETL or context loss.

05

Cloud or on-premises

Deploy in the vendor cloud, your own infrastructure or a hybrid model to meet the customer's information-security requirements.

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BPMSoft Управление маркетингом: путь от сегмента аудитории и CJM-кампании до лида, выручки и ROMI
/ Scenarios

What the solution closes in the working environment

Each scenario is a working environment where the solution delivers measurable value.

— Scenario 01 —

Campaign management

Plan, deliver and coordinate marketing activity in one environment with budgets and metrics.

— Scenario 02 —

Lead generation and qualification

Source tracking, scoring, automatic rule-based lead handling and handover to sales without manual tagging.

— Scenario 03 —

Omnichannel customer-journey campaigns

Ready templates for onboarding, trials and demos, plus a scenario builder with customer-behaviour triggers.

— Scenario 04 —

Email marketing

Trigger and bulk campaigns, A/B testing, a visual editor, and open-and-click analytics.

— Scenario 05 —

Budget and ROMI

Plan-versus-actual control by area and campaign, ROMI calculation, marketing KPIs and bottleneck detection.

/ Related materials

What often goes together

3 materials
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Сервис
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Low-code

Ready to see BPMSoft Marketing Management on your data?

Thirty minutes with an engineer, no slides and no NDA for the demo.

View cases